I’m a graphic designer and visual merchandising manager based in Norwood, MA. I received my degree in Communications Design from Syracuse University, and I’ve honed my design skills at Lego and the boutique soap company Mangiacotti Florals, among others. My current position is with Boston International, a well known gift industry wholesaler, where I work with companies such as Bed Bath & Beyond, Kate’s Paperie, Coldwater Creek, Whole Foods, and Lenox.
I have extensive experience with corporate branding, product merchandising and display, packaging, and catalog design.
quips
Designed a collection of reusable lunch bags and pocket tissues with quirky phrases and a slightly retro flair, to be sold in specialty gift shops and party stores.
lenox
Adapted Lenox dinnerware artwork into designs for paper napkins. Designed wholesale catalog and corresponding marketing materials.
escape
Designed identity for the Escape collection by October Hill. Developed mailers and trade magazine ads targeting wholesale consumers. Created a showroom vignette that emphasized the exotic, bohemian vibe of the collection.
ideal home range
Designed catalogs, marketing materials, store display units, and wholesale showroom vignettes to promote the paper tableware brand.
mangiacotti
Designed wholesale catalogs, print collateral, and press and marketing kits. Designed packaging, bottles, and labels, and collaborated on illustration concepts. Created the metal sink caddy, which is designed to hold a variety of Mangiacotti products. Worked with a fragrance manufacturer to develop the pomegranate fragrance. Developed the color stories for fragrance collections, and worked with manufacturers to ensure color and fragrance fidelity. Wrote descriptive copy for all packaging, as well as for catalogs and press releases.
letters
Designed packaging for the collection. Developed the story, which forms the backbone of the line. Wrote all packaging copy, ensuring that each story evoked its fragrance through the language.
This captivating collection was inspired by love letters discovered in the attic of an elegant Victorian in Attleboro, MA. Antonio sent packages from around the world, so that his beloved, Rachel, could experience the beauty of the faraway lands he visited.
identities
Boston Accent , an a capella group marketing itself for weddings, private events, and charitable causes.
Zoe B. , a company specializing in "spirit gear" for girls' sports teams and sororities.
Norwood Alumni Choir , a group which stages concerts for the community every summer.
Xpressions , a gift and home store.
Simply Stated , a collection of cocktail napkins featuring artwork by Julie Bell.
Reeta Bhalla Designs , an ethnic
jewelry company.
